Building stronger franchise networks – together
Traditional Franchise Recruitment
We have somehow all subscribed to this notion whereby you need to employ a Franchise Recruitment or Development Manager full time – but who REALLY benefits from this??
The company doesn’t – let me explain
By adding extra employment costs, it decreases your cashflow and therefore you are unable to afford more lead generating activities – which ultimately leads to less new franchisees. The average true cost of a Business Development manager is more than $125,000 cash.
According to Jason Gehrke from the Franchise Advisory Centre, the average cost of procuring a new Franchisee is about $15,000. By redeploying these company resources into lead generating activities you could easily add an additional 8-10 franchisees – with the added bonus of being more affordable due to increased income from the Franchise Service Fee..
